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Be open and include others

Collaborate with Ownership and Transparency

Push the scientific boundaries for our customers


We are close to the customer and co-create solutions for their needs.

Act decisively and learn fast

We Win by focusing on Aligned Outcomes

What we do

We challenge conventions, complexity, and our own assumptions

How we do it

Invent and simplify. If it doesn't work, reinvent it. If it does work, improve it

Feedback
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Performance
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How does this behavior
improve feedback?

Honest feedback, shared commitment

Feedback acts as the compass for customer-centric innovation. Recognizing and reinforcing positive behaviors is crucial for cultivating an environment where desired actions are repeated. During 1:1 meetings, leaders can highlight specific behaviors observed, providing praise and encouragement to reinforce those actions. For example, a leader might commend a team member for proactively seeking customer feedback on a new solution, thereby reinforcing the paramount importance of staying close to the customer to truly push scientific boundaries and co-create breakthrough solutions.

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